About us

Who we are


Founder and Consultant

Emanuel Müller


Raphael Rohner


Pascal Amir Zubi

Web development

kyra (1)
Kyra Engelbrecht


R17 Ventures AG

Technology and marketing R17 Ventures AG.


Secondhandbags is the first secondhand shop in Switzerland that specializes exclusively in designer handbags. The company was founded by Roman Brawand more than 15 years ago (2006). The company developed very well and almost four years later the online shop was opened Secondhandbags.ch launched. This was quite a novelty at that time, and accordingly the NZZ, the Tagesanzeiger and Blick reported on the new business with second-hand luxury handbags. 

in the December 2014 A dream came true and the showroom at Stampfenbachstrasse 115 in 8006 Zurich was opened. This enjoyed great popularity and was a complete success. In October 2018 we moved to Bäckerstrasse 24 in the pulsating district 4. The company now has customers all over the world. 

Early 2020 Online trade experienced a huge boost, also because of Corona, and reached new record highs. This increase is also at the expense of the retail business. How much of this is a permanent shift remains to be seen in the future. For me, Roman Brawand, one thing is clear: "Even if the virus is hopefully a temporary phenomenon, I see the future primarily in online trading." 

Stop at the peak - For a long time I have longed for more time with my children and family. That is why I decided in mid-2020 to pursue this need and looked for a successor, which I found in Emanuel Müller and Raphael Rohner. But it is not an adieu per se, but a Goodbye and reunion with new faces and fresh vigor. I remain loyal to Secondhandbags.ch in a different role as a strategic advisor. With the new partners at my side, I am overjoyed and look forward to the future. 

Roman Brawand

The success story continues

We are proud to continue such a successful and well-run company and to climb new heights. Roman is leaving big footsteps, but we are sure that we can continue to sell second hand designer handbags with the same values and quality. 

I, Emanuel Müller, am particularly enthusiastic about the value of the handbags. Designer handbags are Top quality products and their value remains intact over the years or increases over time. The idea of sustainability is important to us and we want to maintain it in the future. 

Together with my long-time friend and business partner Raphael Rohner, I then decided to take over the Secondhandbags.ch online shop. 

Emanuel Müller, CEO Secondhandbags AG

Our values


You are in the center


You are in the center

We would like to put you, as a valued customer, at the center of everything we do. We are satisfied when we are your first point of contact for all needs relating to secondhand designer handbags. Whether it's one special request, one Bag purchase or an exchange of a handbag - we are there for you. 


In our luxury product business in particular, honesty and authenticity are key corporate values. We guarantee you that authenticity of all designer handbags offered on secondhand bags. We also give top priority to the professional description and mapping of the quality levels. You can find this description on every product page. If you have any further questions, you can always reach us by phone or email. 


Those who buy second-hand produce less fashion waste and give high-quality products a second lifetime. In the long term, this will also reduce the demand for brand new fashion - and thus also reduce the global consumption of raw materials. We try our best to do our part for a more sustainable world.